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How to sell my house without a realtor?

“Always pick your yard based on your Summer lifetstyle.”


January 4, 2018 - Karl Yeh

Thinking of selling your home? Wondering if you can do it without using a realtor? In this episode, we explore if you can sell your home without a real estate agent and just how to do it. We discuss what services can help you and what steps you need to take. 

Prefer to listen?  


Hi, everyone, and welcome to another episode of Homebuyer's School.Today I'm joined by Kevin French with Remax Realty and the question we're going to answer is:

Can I sell my home without a realtor?

Kevin, obviously you're a realtor. It may be little bit of a biased answer, but is it possible to sell your home without a realtor?

Kevin French:                       

Absolutely, yeah. It's typically better to do that in a seller's market, instead of a buyer's.

Currently, we're in a buyer's market, [00:00:30] so the advantage is weighing on the buyer's side. It's much more difficult to sell.

So, if you're not aware of how to properly market your property, properly price the property, then those things are going to work against you, especially right now more than ever.

Karl Yeh:                                  

Yeah. I guess you need as many resources as you can to help you sell your home, right?

Kevin French:                        Absolutely, yeah.

How to sell your house without a real estate agent?

Karl Yeh:                                  

If I were to take that route, though, if I wanted to sell the house on my own, what are some of the steps I would do to accomplish that?

Kevin French:                       

[00:01:00] There's multiple sites, obviously.

You could find things such as Kijiji or Forsalebyowner, and you could list it on those, or you could look for assistance through Property Guys, ComFree.

Property Guys is a private system.

Your property wouldn't be on the MLS system, but most people are aware that it exists, so they can search there if they're looking for a property.

Then, when you're with the ComFree option, the property would be on MLS, so you'd pick a package that they offer. Then, you would list the property with them.

They would coordinate a portion of the things for you, and [00:01:30] then it would be on MLS.

Then, you would help with all the showings and organize all that, deal directly whoever's looking to purchase, whether it's a realtor or a single individual.

Once an offer's received, then that would be part on the owner who's selling the property themselves, to say what price they're comfortable with, but they would have a bit of assistance from ComFree.

Karl Yeh:                                  

Oh, okay. You're taking care of everything, though, booking those appointments or people calling you to say, "Hey, I want to come visit your [00:02:00] home."

How to prepare your home for resale?

Kevin French:                       

Making sure the home is show ready, making sure that it's showing in its best possible light, making sure that you're taking care of everything that you want to make sure that you're taking care of.

Those little small details make the biggest difference, but the biggest thing that needs to be considered is pricing.

I list a property and I go in and the property, let's say it's worth $499,900, and the person happened to have purchased it in peak market in 2014, so they owe $520, [00:02:30] 000.

Now, all of a sudden, they want to list for $549,000. They tell me, we'll list at $549,000.

Then, we'll negotiate down to $540,000. Then, after the fees, we'll be somewhere in the ballpark of paying it off. Well, that doesn't change market value.

You can't really do that, so what happens when you leave the sale in the hands of the person trying to sell the property, and they're trying to do it on their own, they may take that route where they're trying to look for, "Well, what are the expenses that I need to cover?

That's where we'll price the home," which has nothing to do with market value. [00:03:00]

You should never do that.

Karl Yeh:                                  

You're saying you might leave some money off the table?

Kevin French:                       

If you do that, if you over price it, it's just going to sit on the market longer and then it's going to become stigmatized.

Then, when it does actually sell, which might be years later, or you might choose to list with an agent shortly after, being unsuccessful trying it on your own, the property would sell at fair market value but now people are going to see that in the history.

It sat on the market for three months, or it sat on the market for a year. Who knows?

Karl Yeh:                                When it could have sold much [00:03:30] quicker.

Kevin French:                        When it could have sold much sooner and probably for more money.

Karl Yeh:                                Okay. Anything else to add?

Kevin French:                        No.

Karl Yeh:                                 

Awesome. Thank you very much, Kevin. That's it for our show today. Thank you very much for joining us, and we'll catch you next time.


Your turn:

Let us know if you have additional homebuying questions that we can answer by submitting them in the comment section below. 

Homebuyer's School publishes new content weekly so subscribe or check back regularly for the latest information, strategies and tips from homebuying experts. 

About Kevin French:

Kevin French is a Calgary and area based realtor with a client focus.  He specializes in a stress free home selling process that is built on customer service.  Understanding that your home is one of your largest investments, Kevin employs a marketing mix that ensures you will maximize returns on your home sale. Diligent market research coupled with an in-depth understanding of the Calgary and area markets, allows Kevin to pinpoint the perfect price for your home.

In addition to perfect pricing, Kevin offers a suite of additional services such as professional photography  and an interior designer to ensure your home shows its best. Kevin French has become a trusted name in real estate because he is results driven and works closely with his clients to produce the best results.

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